Laceeze launch #defiance range
Dorset based Laceeze Ltd, best known for their silicon band solution to sports laces coming undone, are dipping their toes into the UK clothing market having today announced the launch of their #defiance range.
The #defiance range had been planned for some time but only recently did the collection get named. The company is keen to mark its breakthrough into the clothing market with a very clear statement which underpins patriotism and mindset. #defiance symbolises strength, unity and determination all representative of the criteria displayed by elite sportsmen and women. Defiance is also defined as open and bold resistance, a refusal to obey. If anyone ever needed to see defiance first hand it was on Sunday 4th June 2017 in Manchester. The entire country united, it was a 'we shall not be moved' moment in life which will never be forgotten. It was also the night #defiance was born.
The range entrees with a black SnapBack displaying the back to back E in red positioned centre middle. Laceeze proudly give back a percentage of profit to fund grassroots sports with every sale of its bands and this will continue with the #defiance range. Grassroots sport is massively underfunded and the company is determined to help in whatever way it can.
The #defiance Snapbacks are priced at £11.99 and are available online only from www.laceeze.co.uk.